About Us

Where we are today

Established in 1987 by owner, Fazel Adams, AlphaSat has over 29 years of experience in the satellite, TV and audio visual industry. As preferred Multichoice accredited installers, we’ve grown our business and earned a trusted reputation by looking after the audio visual needs of our many longstanding, loyal and happy clients in the Cape Town region.

How it all began

Our story began when a young man’s interest in electronics was sparked.

After completing a diploma in television electronics in Durban at the ML Sultan College in 1977, I moved back home to Polokwane (formerly Pietersburg) to help my father with his motor business. I thought that I might want to take it over when he retires. However, after a year, I travelled to Cape Town, where what was initially meant to be just a holiday, turned into the place I now call home.

dstv-long-service-awardAfter just three weeks in Cape Town I decided to see if I could find a job, which I did quite easily at a retail HIFI and TV specialist store called Melotronics. I worked there for over 7 years, starting in sales and eventually as a sales manager exposed to clientele across various branches in the city. By the time the early 80s swung by, I had completed a Dale Carnegie course on human relations and made my next move to join the retail environment of Morkels, this time in general sales. During my sales career, I learnt the art of cold canvassing, managing a team and excelled on numerous occasions as a top salesman in the Western Cape.

As the nineties approached, the South African television arena saw the growth of TV screen technology, the launch of M-Net’s analogue service and eventually MultiChoice’s enhanced Digital Satellite TV channel offering, DStv, across Africa. These exciting introductions to the audio visual arena inspired me to delve into TV, aerial and satellite installations in Cape Town.

With over a decade of experience in the sales industry and a yearning for a new challenge, I decided it was time for me to go on my own. I started my own business in the industry, which I’ve had for over 27 years now. Over time, I introduced the business to my sons who eventually learnt the ropes and have now been with me for over ten years, bringing their individual flair and expertise to the business.

Allow us to look after your audio visual needs. Contact us for a professional consultation.